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Take a Virtual Factory Tour

Visit all-new factory behind the Chrysler 200

November 21, 2014

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The Chrysler 200 Factory Tour, an interactive online experience using Google Maps Business View technology,

Researching a new vehicle should go beyond the showroom, reviews and looking under the hood. To truly know what you’re getting when you purchase a new car, you need to research the factory that builds it.

In order to build the all-new 2015 Chrysler 200, the Chrysler brand went back to the drawing board and rebuilt everything—even the factory that makes it. The virtual tour, with 360-degree interactive films and photography, allows users to get up-close to aspects of the assembly process, taking them inside the 5 million square feet of the Sterling Heights Assembly Plant (SHAP) in Michigan.

Take the tour: www.chrysler200factory.com

The Chrysler 200 Factory Tour is available on both laptop and mobile devices, including both Android and Apple operating systems.

“We are pioneering a new way for consumers to research a vehicle,” Olivier Francois, Chief Marketing Officer, said. “The Factory Tour is an opportunity for us to prove to consumers that the all-new 2015 Chrysler 200 is not one ever built before.”

“I personally wish everyone could visit the plant to walk through and experience the fascinating process live. But since we can’t bring people to the plant, we’ve worked with Google to openly bring the plant to the people, so they can themselves experience how these processes drive precision, reliability and deliver an exceptional and truly all-new Chrysler 200,” Francois said.

An interactive online experience, www.chrysler200factory.com, introduced and narrated by Sterling Heights Assembly employee Shawn Jeffers, Senior Manager—Center Manager Assembly Operations, takes consumers inside the newly renovated plant. Nearly $1 billion was spent to prepare the facility to play an integral role in the production of the all-new 200.

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    The Chrysler 200 Factory Tour, a behind-the-scenes look at how the all-new 2015 Chrysler 200 is made.

  • To truly know what you’re getting when you purchase a new car, you need to research the factory that builds it. The All-New Chrysler 200 rebuilt from the factory up.

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    One of the most energy-efficient and advanced paint shops yet gives the Chrysler 200 its color as well as even more durability and protection.

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    The virtual tour, with 360-degree interactive films and photography, allows users to get up-close to aspects of the assembly process.

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    The Chrysler 200 Factory Tour, a behind-the-scenes peek at how the all-new 2015 Chrysler 200 is built.

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    The interactive online experience that takes consumers inside the new 5-million-square-foot Sterling Heights Assembly Plant for a behind-the-scenes look.

  • The All-New Chrysler 200 is rebuilt from the factory up. Laser-brazed panels. Electrocoating. Robotically sealed seams. It’s the features you won’t see on the showroom floor that we’re most proud of.

  • Research the Chrysler 200 by touring the factory behind the car at Chrysler200Factory.com.

A 30-second introductory film, titled “Reverse,” leads into a premium-quality, 360-degree virtual tour of the factory’s interior, using Google Maps Street View technology. The Chrysler brand, with the help of Google Trusted Photographers, captured the auto-manufacturing process through a variety of films and photography. A navigation tool offers people a guided tour through 12 unique videos dedicated to individual areas of the assembly plant, or they can explore every inch of the 5 million square feet on their own.

Highlights include:

All-new Body Shop: More than 1 million square feet and more than 1,000 robots at work to build one automobile.

Butterfly Assembly: An efficient process that simultaneously brings together the two sides of the body on opposite sides of the factory before making their way to the heart of the facility where they are married.

Laser brazing: An advanced system in the body shop where lasers carefully seal each edge of the roof with one long weld.

State-of-the-art Metrology Center: A team of engineers and skilled tradesmen within the facility check every last micron of the Chrysler 200 to ensure the precision of the vehicle’s fit and finish.

All-new Paint Shop: One of the most energy-efficient and advanced paint shops yet gives the Chrysler 200 its color as well as even more durability and protection.

The Chrysler 200 Factory Tour experience also will be extended to the Chrysler brand’s social media channels, including Instagram, Facebook and Twitter.

A One-of-a-kind Experience

Launching at the Los Angeles Auto Show, “Beneath the Surface” is a four-minute, 4D-immersive experience using the Oculus Rift DK2 headset to highlight how the vehicle is made.

The experience puts consumers at the very center of it all — inside the all-new Chrysler 200 for a 4D look at how it is built as if inside the vehicle during the factory processes. The experience highlights some of the auto features that consumers don’t get to see on the showroom floor.

In Chrysler’s “Beneath the Surface,” consumers attending the Los Angeles Auto Show can take a seat in a Chrysler 200 on the auto show floor. Once the Oculus Rift DK2 headset is on, the experience comes to life with the help of a seat rumble pack and sound system that combines music, voiceover instructions and spatial sound effects.

The scene opens with a life-like rendering of the Chrysler 200 interior and explodes to show the beautiful anatomy of the car while the user has a few moments to look around from the driver’s seat. Interactivity with the car is done in real-time by using the headset. With the user viewing the experience from inside the 200, the audio-visual tour highlights three aspects of the building process within the plant.