Your Ride, Your Way with Mopar® Custom App
February 14, 2014
Try it before you buy it – makes plenty of sense when you’re buying new clothes and sports gear. Now, you can do the same for your truck with the Ram by Mopar® app.
Getting the Ram by Mopar app started is easy – just point your device’s camera at any Ram logo. This triggers the app to bring up a virtual Ram Truck and a whole menu of Mopar accessories. This short video shows you how that works.
Now, have fun mixing and matching side-mount step rails, wheels, cargo management fixtures and interior accessories. When you get the look you love, take the app to your favorite FCA US LLC dealership to get your Ram Truck your way!
Why did Mopar focus on the Ram Truck with this app? Simply put, the Ram is one of the most-customized vehicles in the FCA US fleet. And the Mopar team plans to use what we learn from this start to help the app grow.
So, take a break from crushing the candy and design your sweet-looking Ram Truck with the Ram by Mopar app. Then make it real and make it yours.
Where does your truck makeover start – with the wheels or in the driver’s seat?
Article based on a post by Under The Hood, official blog of the Mopar brand. To read more posts like this, please check out Under The Hood.