Altitude Models Take Jeep® to New Heights
February 14, 2014
The pen is mightier than the sword, especially when that pen is held by a customer.
Two years ago, Jeep® introduced a production-intent concept Grand Cherokee at the Houston Auto Show, and connected with customers to name the model. After more than 100,000 entries were submitted by Jeep enthusiasts, the name “Altitude” emerged as the winning vehicle name. The brand then created a limited run of Altitude models across the Jeep lineup.
Featuring unique “blacked-out” exteriors with a distinct and aggressive flair, the new special-edition “Altitude” models of the 2014 Cherokee, Grand Cherokee and Wrangler arrive in Jeep® showrooms this spring. Jeep Compass Altitude and Jeep Patriot Altitude models are available now.
“The unique ‘blacked-out’ theme of the Jeep Altitude models resonated so well with consumers two years ago that it makes perfect sense to bring them back now, particularly since we have new versions of the Cherokee and Grand Cherokee,” Mike Manley, President and CEO—Jeep Brand, said.
“What began as a production-intent concept and naming contest generated significant buzz and evolved into a lineup of special-edition Jeep vehicles that appeal to many consumers—especially those wanting a very distinct, aggressive and edgy look,” Manley said.
The Jeep Cherokee Altitude features a stealth-like appearance with gloss black grille surrounds, roof rails, front fascia lower applique and badging and a black daylight opening (DLO). Eighteen-inch gloss black painted aluminum wheels and a black interior complete the look.
Grand Cherokee Altitude
Special exterior design cues include gloss black bezel inserts for the front grille, fog lamp bezels, lower front fascia applique, badging, rear step pad surround and 20-inch five-spoke aluminum wheels. Other unique exterior changes include halogen headlamps with black bezels, grey satin gloss tail lamp bezels, platinum chrome grille texture, bright dual exhaust tips, lower body-color fascias, wheel flares and side cladding, a body color antenna and an SRT-style roof rail.
The interior features black Capri leather seats with perforated suede inserts and black stitching, a leather wrapped steering wheel with paddle shifters, standard 8.4-inch Uconnect touch screen and power sunroof. The Security and Convenience Group also is standard and includes remote start, auto-dimming rear view mirror, security alarm, 115 volt outlet, universal garage door opener, cargo cover, heated front seats, heated steering wheel, power liftgate, ParkView back-up camera and ParkSense rear back-up sensors.
Based on the Sahara model, the 2014 Wrangler Altitude’s exterior highlights include a matte black grille with gloss black throats, head lamp rings and Jeep badge, gloss black front and rear bumper appliques and 18-inch seven-spoke aluminum wheels, a standard body color Freedom Top and matte black “WRANGLER” decal on the hood. The Dual Top with premium Sunrider soft top is optional.
Inside, the Jeep Wrangler Altitude features standard black leather seats with black stitching, a leather-wrapped steering wheel with black painted spokes and black stitching, black finish hex bolts and black painted vent rings and door and instrument panel grab handles. The Wrangler Connectivity Group also is included.
Launching these special edition vehicles is a great way to start 2014 considering in 2013, the Jeep brand set an all-time global sales record. Sales of 731,565 Jeep vehicles across the globe in 2013 bettered the previous record of 701,626 units sold in 2012.