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Chrysler Brand Launches ‘Born Makers’

June 20, 2014

To celebrate the all-new 2015 Chrysler 200 available now in U.S. dealerships, the Chrysler brand “Born Makers” campaign  launched in the United States with a 60-second television spot.

  • All-New 2015 Chrysler 200 Commercial - Born Makers :60

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    The Chrysler brand debuts its "Born Makers" marketing campaign to launch the all-new 2015 Chrysler 200.

  • Slider Image

    The Chrysler brand debuts its "Born Makers" marketing campaign to launch the all-new 2015 Chrysler 200.

  • Slider Image

    The Chrysler brand debuts its "Born Makers" marketing campaign to launch the all-new 2015 Chrysler 200.

  • Slider Image

    The Chrysler brand debuts its "Born Makers" marketing campaign to launch the all-new 2015 Chrysler 200.

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    The Chrysler brand debuts its "Born Makers" marketing campaign to launch the all-new 2015 Chrysler 200 featuring SHAP employee Lee Van Edwards.

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    The Chrysler brand debuts its "Born Makers" marketing campaign to launch the all-new 2015 Chrysler 200 featuring SHAP employee Geralyn Orbacki.

  • Slider Image

    The Chrysler brand debuts its "Born Makers" marketing campaign to launch the all-new 2015 Chrysler 200.

The “Born Makers” commercials are narrated by Kevin Yon (the voice behind the Chrysler brand’s “Born of Fire” commercial that debuted during Super Bowl XLV) and features Detroit-born artist/singer MoZella performing the vocals behind Bob Dylan’s “Things Have Changed” track.

The commercial’s visuals include footage of the FCA US LLC Sterling Heights (Mich.) Assembly Plant (SHAP) and its employees. The Chrysler 200 was designed and engineered, and is now built with pride in Michigan.

With a major investment of more than $1 billion,  SHAP, once slated for closure, sports an all-new paint shop using leading-edge technology, a new, fully robotic body shop and an upgraded assembly area, setting the stage for the world-class craftsmanship found in the all-new 200. The commercial ends with the “America’s Import” tagline.

“‘Born Makers’ reminds us that it’s not just dreaming big ideas but also having the ingenuity and commitment to make them happen,” Olivier Francois, Chief Marketing Officer, said. “It’s an homage to American innovation, serving as a reminder that you don’t have to cross an ocean for a car you’re proud to have in your driveway.”

The Chrysler brand’s “Born Makers” was created in partnership with Dallas-based The Richards Group.