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Dodge Roars Into Fall With Pumped Up Muscle, Strong New Colors

October 12, 2016

Ah, fall – cozy sweaters, football, pumpkin spice (everything), and likely the best part, the beautiful, vibrant colors. The foliage isn’t the only place you’ll have to look for a splash of effervescence, however. Dodge brand has added a barrage of exciting – and downright eye-popping – new colors to its most powerful lineup ever.

From White Knuckle to Destroyer Gray, paint names as intimidating as your ride.

From White Knuckle to Destroyer Gray, paint names as intimidating as your ride.

New Colors Run Deep
Originating from its muscle-car legacy, Dodge brand is digging deep into its heritage with names like Panther Pink, Top Banana and HEMI Orange.

“Our heritage-inspired paint names highlight how the Dodge brand attitude permeates through everything we do, even a simple detail like a color name,” said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and Fiat – FCA North America. “For Dodge, the heritage-inspired names are more than just catchy ways to callout our paint – these names resonate with our customers, speaking to their personality, their car passion and their love of their Dodge.”

The new colors roar into showrooms this fall, available on the 2017 Dodge Challenger, Charger, Durango, Journey, Viper and Grand Caravan.

Bold colors for bold rides, the multitude of options include:  

  • Redline 2K
  • Blu By You
  • Stout Brown
  • White Knuckle
  • Redline 3K
  • Maximum Steel Metallic
  • Bomber Brown
  • Vice White
  • Octane Red
  • Yellow Jacket
  • Granite
  • White Noise
  • TorRed
  • Olive Green
  • Billet
  • Blood Orange
  • Green Go
  • Black Onyx
  • Go Mango
  • Destroyer Gray
  • DB Black
  • Contusion Blue
  • Bruiser Gray
  • Pitch Black

Learn more about the process behind how the vehicle color names are chosen in a post by OBJECTS IN THE MIRROR…, the official blog of FCA US LLC. 

Check out the latest 2017 Dodge Durango and Journey ad below: