Environmentally Sexy Singles Find Their Match with FIAT 500e
April 17, 2014
On the road of life, it’s rare to meet a partner that has stamina, smarts and classic Italian good looks – and even rarer to meet one who loves the environment. Luckily, the search for true love just got a little easier with EnvironmentallySexy.com.
A site created to introduce the FIAT 500e, EnvironmentallySexy.com has the fun and flirty feel of a matchmaking site. The site, filled with information geared toward the California-based consumer, uses quizzes, videos and other methods to help provide consumers with the insights needed to select the right vehicle. For instance, in an effort to to match the appropriate FIAT 500 model to their needs, the site will analyze a customer’s lifestyle, taking into various aspects including home ownership.
“The FIAT 500e is not your typical battery-electric vehicle; it’s innovative, stylish, fun to drive and affordable,” Jason Stoicevich, Head of FIAT Brand North America, said. “It was essential to design a site that would match the vehicle’s persona and encourage visitors to test-drive and ultimately purchase or lease a FIAT 500e.”
Now, let’s meet a few of the couples that found their match on EnvironmentallySexy.com
Fabrizio and Kimberly
Fabrizio is an Italian eco-fashion model who loves the environment almost as much as he loves seeing his face on the covers of magazines or on the chrome of his espresso machine. Kimberly is a sassy and environmentally-sophisticated gal whose adoration for Fabrizio has introduced her to the many pleasures of the Italian-designed FIAT 500e.
Sofia and Ryan
Not only is Sofia a gorgeous, Italian game show host, but she’s also a lawyer who can rattle off the differences between federal credits and state incentives as easily as it is to search for the perfect FIAT 500e on EnvironmentallySexy.com. And Ryan can’t get enough of Sofia and her knowledge of the FIAT 500e. Whatever Sofia says, Ryan eats it up like Italian gelato on a hot summer day.
About FIAT 500e
With its iconic style, world-class dynamics and environmentally responsible zero-emissions design, the 2014 Fiat 500e builds on the Cinquecento legacy, while offering customers a no-compromise electric vehicle (EV) that embodies the FIAT brand’s simple, purposeful and fun-to-drive values. The Fiat 500e electrifies the Cinquecento lineup with even more innovation and style, an EPA tested 87 miles driving range and a 116 miles-per-gallon-equivalent (MPGe) highway rating of pure battery-electric power.
Check out blog content, infographics, videos and photos to learn more about the sexiest electric vehicle on the road at FIAT Backstage.