Jeep® is Sitting on Top of the World
January 20, 2016
Jeep® is off to a great start in 2016! The brand recorded sales of more than 1.2 million units worldwide in 2015, the highest total in its 75-year history, setting a global sales record for the fourth consecutive year.
Sales of 1,237,583 Jeep vehicles improved upon the brand’s 2014 global record of 1,017,019 units by 22 percent. In the U.S., sales of 865,028 units bettered the 2014 total of 692,348 units by 25 percent.
“2015 marked the second consecutive year of more than 1 million Jeep vehicle sales across the globe, the sixth straight year of Jeep sales increasing globally and in the U.S., and the highest total in the brand’s 75-year history,” Mike Manley, Head of Jeep Brand–FCA Global, said. “While we introduced the all-new Renegade, which is delighting consumers across the globe, we’re especially pleased that several Jeep vehicles recorded best-ever annual sales, both globally and in the U.S.
“In 2015, we began local manufacturing in Brazil and returned to local manufacturing in China after an absence of nearly a decade, further globalizing the Jeep brand,” Manley added. “Now, in 2016, we look forward to celebrating the 75th anniversary of Jeep, and continuing to deliver a full lineup of class-leading capable and efficient SUVs.”
Sales of every Jeep vehicle improved in U.S. in 2015. Jeep brand sales rose 56 percent last year in the Europe, Middle East and Africa region and 135 percent in Latin America.
December marked the highest monthly sales ever for the Jeep brand, both globally (127,879 units) and in the U.S. (89,654 units). The Jeep Wrangler, Jeep Cherokee and Jeep Patriot record best-ever global annual sales, while the Jeep Wrangler, Jeep Cherokee, Jeep Compass and Jeep Patriot achieve best U.S. annual sales in 2015.
2016 Jeep® Wrangler Backcountry
2016 Jeep Grand Cherokee Limited
2016 Jeep Grand Cherokee Limited Rearview
2016 Jeep® Cherokee Limited
Jeep vehicle sales were led globally and in the U.S. in 2015 by the:
- Cherokee (295,081 global; 220,260 U.S.)
- Grand Cherokee (277,236 global, 195,958 U.S.)
- Wrangler (255,283 global; 202,702 U.S.)
- Renegade (158,351 global; 60,946 U.S.)
- Patriot (143,003 global; 118,464 U.S.)
- Compass (108,626 global; 66,698 U.S.)
Last year marked the sixth consecutive year of increased Jeep sales, both globally and in the U.S. The previous five years saw increases of :
- 39 percent global/41 percent U.S. (2014)
- 4 percent global/3 percent U.S. (2013)
- 19 percent global/13 percent U.S. (2012)
- 41 percent global/44 percent U.S. (2011)
- 24 percent global/26 percent U.S. (2010)
To learn more about the brand, please visit Jeep.com