Give Us 90 Seconds, We’ll Give You the World
February 18, 2015
The Jeep® brand firmly evolves its authentic American story of freedom with a global journey around the world – inspiring a new definition of adventure – in “Beautiful Lands,” which debuted during this year’s Super Bowl XLIX broadcast. The 90-second video invites viewers to follow an epic worldwide journey through lyrics of “This Land Is Your Land,” spanning the globe to locations across the United States, Italy, Brazil, China, Spain, United Kingdom, Japan, Australia, Thailand, India and United Arab Emirates. The commercial is the first to mark the introduction of the all-new 2015 Jeep Renegade in the United States.
“Beautiful Lands” takes a unique and surprising twist upon the iconic piece of music “This Land is Your Land,” written as a crowning tribute to America’s homeland, and expands its interpretation into a global celebration of all lands across the world. The catalyst that takes viewers on an unexpected musical and visual odyssey, “Beautiful Lands” creates a connection to show the Jeep brand’s evolution. As performed by recording artist Marc Scibilia, the song and the “Beautiful Lands” video share a message of freedom and reverence, and also introduces “This Land is Your Land” to a new generation of fans, inviting a fresh and new appreciation for the song.
The 19-day combined production for the “Beautiful Lands” commercial included filming in more than 10 countries, 40-plus locations and approximately 73,777 miles traveled around the world (number of times around the world 2.962), including the United States, Italy, Brazil, China, Spain, United Kingdom, Japan, Australia, Thailand, India and United Arab Emirates. The Jeep brand commissioned noted photographers to document the entire journey.
How well do you know this beautiful land?
Get behind the wheel of the Jeep Renegade at www.Jeep.com/RenegadeWorld and identify as many amazing locations as possible in 90 seconds or less!