Rolling Stone Country, Ram Truck Create New Home for Country Music Fans
October 14, 2015
Rolling Stone Country and Ram Truck have announced a multiplatform partnership geared toward creating meaningful content for passionate country music fans and expanding both brands’ footprint in the country music genre. As the official automotive partner of Rolling Stone Country, Ram branding will be woven into the framework of the website’s design.
Launching as part of this partnership is the Rolling Stone Country‘s Ram Report, a daily, hosted video series highlighting the biggest country news stories of the day. Hosted by lauded country music correspondent Ashley Eicher, Rolling Stone Country’s Ram Reportcan be viewed every day at RollingStone.com/RamReport. In the October 5 report, Charles Kelley of Lady Antebellum announced a new solo album and single.
“Ram is always seeking additional opportunities to authentically be part of the country music genre through relationships and content that reaches target audiences who index high among truck buyers,” Olivier Francois, Chief Marketing Officer—FCA Global, said. “Rolling Stone has been the authority on all things music and pop culture for nearly 50 years and their new dedicated genre hub, launched last year, has been critically acclaimed with the artist community as a solid, reputable and quality editorial destination. For these reasons, we are looking forward to this partnership that will help us create and deliver custom content in the near future.”
Beginning in mid-2016, Rolling Stone also will create a custom video series featuring exclusive music performances and Q&As with artists in Nashville, providing an intimate look at today’s country artists. Rolling Stone Country will serve as Ram’s media partner for a pre-Academy of Country Music (ACM) Awards event in April 2016, capturing performance content for Ram to distribute on Rolling Stone and Ram properties.
“We are thrilled to partner with Ram on this exciting program, which marks Rolling Stone’s commitment to country music and our dedication to creating quality video content,” Gus Wenner, head of digital at Wenner Media, said. “We started Rolling Stone Country out of a deep love for the music, and look forward to this collaboration that will reach an audience who are as passionate about their trucks, as they are about their music.”